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THE INTELLIGENCE
Creating Seamless Omnichannel Experiences: The Future of Customer Engagement
The digital customer journey has never been more complex—or more full of opportunity. In 2025, creating seamless omnichannel experiences isn’t just a smart move—it’s a competitive necessity. At Bean, we don’t do half-measures. We design brand experiences that flow, sync and scale. So let’s explore why omnichannel strategy is your secret weapon this year—and how ...
Personalization at Scale: Leveraging First-Party Data for Marketing Success
In a world where consumers are more privacy-savvy than ever, third-party cookies are crumbling—and with them, the old way of doing digital marketing. But here’s the twist: marketing is actually getting better. Why? Because first-party data is stepping up, and it’s rewriting the rulebook. At Bean, we’re all about using data responsibly, ethically, and creatively. ...
Web Design 2025: Embracing AI, 3D Elements, and Bold Minimalism
Welcome to 2025. The web is no longer flat, static, or predictable. It’s alive, intelligent, and unapologetically bold. At Bean, we’re always one step ahead of the curve—and this year, the curve looks a little like an AI-generated, interactive, hyper-minimalist 3D masterpiece. Let’s break down the top web design trends dominating 2025—and how embracing them ...
Branding Evolution: Merging Tradition with Innovation in 2025
In 2025, branding is no longer a static identity. It’s a living, breathing ecosystem—a mashup of old-school values and new-age tools. The brands that win? They’re the ones that know how to merge the two seamlessly. At Bean, we believe that a powerful brand doesn’t need to choose between heritage and tech. You can have ...
Harnessing Generative AI: Revolutionizing Marketing Strategies in 2025
If 2024 was the year AI went mainstream, then 2025 is the year it went personal. And in marketing, that shift is seismic. At Bean, we’ve got our finger on the digital pulse—and we’re seeing generative AI completely redefine how brands create, communicate, and convert. This isn’t the future. It’s happening right now. So, let’s ...
Five Nights in Prague: The Day It Rained
Written by Marco TownsonPart of the “Five Nights in Prague” SeriesRead Day 3 – The Day We Chose Quiet Observation It rained on Day 4. The kind of fine misty rain that soaks your shoulders quietly. That softens the edges of a city. That slows your pace and invites you to look—really look—at where you ...
Five Nights in Prague: The Day We Chose Quiet Observation
Written by Marco Townson | Founder of Bean It’s funny how quickly you fall into rhythm, isn’t it? A new city, a fresh pace, yet after just a couple of days, you start to feel the pattern take hold. For us, Day Three wasn’t about big plans or ticking off landmarks—it was about letting the ...
Five Nights in Prague: Day Two – The City That Softens You
Written by Marco Townson | Founder of Bean After a solid night’s sleep (we must’ve needed it), we started Day Two with the kind of slow morning that holidays are made for. Breakfast at Design Hotel Neruda was simple, relaxed and just what we needed—coffee, eggs, pastries, and that little clink of cutlery in the ...
Five Nights in Prague: Letting My Brain Breathe Without Shutting It Down
Written by Marco Townson | Founder of Bean I’ve always said I don’t do “off”. Not really. Don’t get me wrong—I know how to rest, how to breathe, how to let go of the endless tabs open in my brain—but switching off entirely? Nah. Doesn’t suit me. So here we are—five nights in Prague. Not ...
Sustainable Web Design: Building Eco-Friendly Digital Platforms
Sustainability isn’t just about recycling and reducing waste—it applies to the digital world too. The internet produces 3.7% of global CO₂ emissions, and inefficient websites contribute significantly to this. A sustainable web design approach not only benefits the environment but also improves site performance, enhances user experience, and boosts SEO rankings. More businesses are making ...