The Power of Micro-Influencers: Building Genuine Connections in Digital Marketing

Big reach? Overrated. In 2025, it’s all about real influence. As consumer trust in polished celebrity endorsements continues to dip, micro and nano-influencers are stepping up—and brands are finally paying attention. These creators don’t just have followers—they have communities. And that changes everything. At Bean, we’re helping brands tap into these powerful pockets of influence […]

Creating Seamless Omnichannel Experiences: The Future of Customer Engagement

The digital customer journey has never been more complex—or more full of opportunity. In 2025, creating seamless omnichannel experiences isn’t just a smart move—it’s a competitive necessity. At Bean, we don’t do half-measures. We design brand experiences that flow, sync and scale. So let’s explore why omnichannel strategy is your secret weapon this year—and how […]

Personalization at Scale: Leveraging First-Party Data for Marketing Success

In a world where consumers are more privacy-savvy than ever, third-party cookies are crumbling—and with them, the old way of doing digital marketing. But here’s the twist: marketing is actually getting better. Why? Because first-party data is stepping up, and it’s rewriting the rulebook. At Bean, we’re all about using data responsibly, ethically, and creatively. […]