REBUILDING A HIGH-RANKING WEBSITE WITHOUT LOSING SEARCH VISIBILITY
Aerial Service Huddersfield
Aerial Service Huddersfield already had strong visibility in Google for its core local search term, but the website itself was dated, difficult to use, and underperforming badly. Bean Creative Marketing rebuilt the site from the ground up in Node.js, modernised the user experience, and retained strong search visibility after launch.
Strong visibility maintained for the core local search query after launch.
The old WordPress site was dated, not mobile-friendly, and had broken navigation.
A cleaner, faster, modern rebuild designed to support growth.
Project Overview
The original website looked tired, was not mobile-friendly, had broken menu functionality, and returned a very poor PageSpeed Insights performance score of around 10/100. The goal was not just to make it look better — it was to rebuild it properly without damaging the visibility the site had already earned in search.
The Challenge
The old website looked outdated and no longer reflected the quality of the business.
Navigation issues were creating a poor user experience, including a broken menu.
The site was not mobile-friendly, which is a major issue for modern users.
Performance was extremely poor, with a PageSpeed Insights score of around 10/100.
The business already had strong Google visibility, so the rebuild had to be handled carefully.
The Solution
Rebuilt the site as a custom Node.js website rather than relying on a dated off-the-shelf WordPress theme.
Created a cleaner, more modern design that better matches the professionalism of the business.
Improved structure and usability so visitors can find services more easily.
Delivered a responsive experience for mobile, tablet, and desktop users.
Kept the rebuild focused on preserving existing search visibility for the core local query.
Services Delivered
Custom Website Development
A bespoke Node.js build designed around the client’s business rather than a restrictive off-the-shelf theme.
SEO-Conscious Rebuild
The site was rebuilt carefully to avoid sacrificing the search visibility it had already earned.
Performance Improvements
The rebuild addressed major speed and usability issues present in the previous site.
Mobile Optimisation
The website was rebuilt to work properly across mobile, tablet, and desktop devices.
Conversion-Focused Structure
The new site presents services more clearly and is better placed to turn visitors into enquiries.
Before vs After
Results & Impact
After launch, the site continued to hold strong visibility for its core local search query, “aerial services huddersfield”, with an average position of 1.55 in the Search Console data provided.
The old site was returning a very poor performance score and offered a dated user experience. The rebuild replaced that with a faster, cleaner, more professional website.
The old website was not mobile-friendly and had broken navigation. The new build delivers a more reliable experience across devices.
Thinking about rebuilding your website but worried about losing your rankings?
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