The Power of Micro-Influencers: Building Genuine Connections in Digital Marketing

Big reach? Overrated. In 2025, it’s all about real influence. As consumer trust in polished celebrity endorsements continues to dip, micro and nano-influencers are stepping up—and brands are finally paying attention. These creators don’t just have followers—they have communities. And that changes everything. At Bean, we’re helping brands tap into these powerful pockets of influence […]