Just launched your new accounting firm, plumbing service, or café in Manchester, and now you’re wondering: ‘How do I actually find those crucial first clients?’ You’re probably brilliant at what you do, but getting the word out and attracting paying customers can feel like a whole new challenge. It’s a common pain point for new business owners across Manchester and indeed, throughout West Yorkshire, from Huddersfield to Leeds.
Many start-ups pour all their energy into perfecting their service or product, only to realise that the ‘build it and they will come’ philosophy doesn’t quite work in today’s competitive landscape. You need a proactive approach to marketing, especially when you’re just starting. The good news is, there are practical steps you can take to lay the groundwork for a steady stream of customers.
What You Can Do Right Now to Attract Clients
Even before you consider professional help, here are a few actionable steps you can implement to start finding clients:
- Optimise Your Google Business Profile: This is absolutely essential for any local business. Claim and fully optimise your Google Business Profile (formerly Google My Business). Ensure your address, phone number, opening hours, and services are accurate. Upload high-quality photos. This helps you appear in local search results and on Google Maps when potential clients in Manchester are looking for services like yours.
- Harness Local Networking & Partnerships: Get out there and meet people! Join local business groups or the Chamber of Commerce in Manchester. Attend industry events, even virtual ones. Consider forming strategic partnerships with complementary businesses. For example, if you’re an accountant, connect with local solicitors or business consultants who might refer clients to you. Personal connections still hold immense power.
- Encourage Early Word-of-Mouth & Reviews: Your first few clients are your biggest advocates. Provide exceptional service and politely ask them to leave a review on your Google Business Profile or Facebook page. Positive reviews build trust and social proof, which are vital for new businesses. Don’t underestimate the power of a happy customer telling a friend.
The Bridge to Sustainable Growth: Professional Small Business Marketing Manchester
While the steps above are a fantastic start, the truth is, running a new business takes up immense time and energy. Constantly focusing on marketing can quickly pull you away from delivering your core service. You’re trying to manage operations, finances, and client delivery – adding expert-level marketing to that plate can be overwhelming and lead to missed opportunities or costly mistakes.
That’s where professional small business marketing Manchester expertise becomes invaluable. Imagine having a dedicated team focused on making your business visible, attracting the right clients, and freeing you up to do what you do best. A strong online presence isn’t just about a pretty website; it’s about making your business discoverable, trustworthy, and irresistible to potential customers.
At Bean Creative Marketing, we help new businesses in Manchester – and surrounding areas like Huddersfield, Leeds, and Halifax – build a robust foundation. From crafting a compelling brand story and designing a user-friendly website to implementing targeted local SEO strategies, we ensure you rank high in local searches. We understand the local market, whether you’re in Stockport, Wakefield, or Bradford, and we know how to translate your unique value into results.
Investing in expert small business marketing isn’t an expense; it’s a strategic investment that can transform your initial struggle into sustainable, predictable growth. We take the guesswork out of finding clients, allowing you to focus on delivering the excellent service your customers deserve. To learn more about how we can support your business’s growth, visit our services page.
Ready to stop worrying about where your next client will come from and start focusing on what you do best? Then let’s chat about how strategic small business marketing Manchester can help your new venture thrive. Book your free, no-obligation chat today and take the first step towards real growth for your Manchester business.