Writen by
beancreativemarketing
Client Overview
West Yorkshire Classics delivers a one-of-a-kind children’s party experience featuring a real fire engine. Kids can climb aboard, explore firefighting equipment, and take part in an exciting, hands-on activity—all while celebrating a birthday in style.
At events, the team runs a fire house game, where children aim wet sponges at a themed backdrop to “help the firefighters” in a fun, interactive way. To drive engagement at these events, they needed bold, engaging posters that would:
✅ Capture attention instantly.
✅ Clearly explain the activity in a fun and accessible way.
✅ Appeal to both children and parents.
✅ Keep branding strong and recognisable.
Design Approach
1. Understanding the Event Space
- The posters needed to be visible from a distance in a busy event environment.
- Messaging had to be quick and clear—no clutter.
- The design had to feel playful yet professional, reinforcing the brand’s credibility while exciting young visitors.
2. Creating the Posters
🎯 Front Poster – “Help Fireman Tom Save the Day!”
🔴 Objective: Make the fire house game feel like an adventure for children.
🔥 Design Elements:
- A friendly firefighter character (“Fireman Tom”) welcomes children to take part.
- A bright, illustrated fire house encourages participation in a heroic rescue mission.
- Bold text and a dynamic sunburst background add excitement and movement.
- Clear pricing (“£1 a go”) ensures parents instantly understand the cost.
💡 Why It Works:
- The “hero narrative” makes children feel like real firefighters.
- The retro fairground-style layout adds fun and nostalgia.
- The bold contrast and simple wording make it instantly readable in a crowded event space.
🎯 Back Poster – “6 Sponges for £1 – Prize Every Time!”
🔴 Objective: Reinforce the fun and reward aspect of the game.
🔥 Design Elements:
- Large, bold pricing ensures clarity.
- “Prize Every Time!” is repeated for emphasis—kids (and parents) love guaranteed wins!
- A structured, high-contrast layout keeps the message clear even from afar.
💡 Why It Works:
- Encourages repeat play—kids will want to try again for another prize.
- The design ensures quick comprehension, perfect for busy event footfall.
- A warm, friendly colour palette reflects the brand’s playful yet professional feel.
🎯 Printing & Final Execution
✔ Optimised for Event Use – The posters were printed on weather-resistant, high-quality material, ensuring they remained vibrant and professional throughout events.
✔ Increased Engagement – With clear messaging and fun visuals, more children were drawn to the activity, boosting participation.
✔ Stronger Brand Presence – The consistent branding and fun theme reinforced West Yorkshire Classics as the go-to for unique, interactive children’s parties.
Final Thoughts
By balancing playfulness, clarity, and engagement, these posters ensured that event attendees instantly understood and wanted to participate. The strong branding and hero-themed design made the fire house game a memorable highlight at every event.
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