Case Study: Event Posters for West Yorkshire Classics’ Children’s Party Fire Engine

Client Overview

West Yorkshire Classics delivers a one-of-a-kind children’s party experience featuring a real fire engine. Kids can climb aboard, explore firefighting equipment, and take part in an exciting, hands-on activity—all while celebrating a birthday in style.

At events, the team runs a fire house game, where children aim wet sponges at a themed backdrop to “help the firefighters” in a fun, interactive way. To drive engagement at these events, they needed bold, engaging posters that would:

✅ Capture attention instantly.
✅ Clearly explain the activity in a fun and accessible way.
✅ Appeal to both children and parents.
✅ Keep branding strong and recognisable.

Design Approach

1. Understanding the Event Space

• The posters needed to be visible from a distance in a busy event environment.
• Messaging had to be quick and clear—no clutter.
• The design had to feel playful yet professional, reinforcing the brand’s credibility while exciting young visitors.

2. Creating the Posters

🎯 Front Poster – “Help Fireman Tom Save the Day!”

🔴 Objective: Make the fire house game feel like an adventure for children.

🔥 Design Elements:

• A friendly firefighter character ("Fireman Tom") welcomes children to take part.
• A bright, illustrated fire house encourages participation in a heroic rescue mission.
• Bold text and a dynamic sunburst background add excitement and movement.
• Clear pricing ("£1 a go") ensures parents instantly understand the cost.

💡 Why It Works:

• The "hero narrative" makes children feel like real firefighters.
• The retro fairground-style layout adds fun and nostalgia.
• The bold contrast and simple wording make it instantly readable in a crowded event space.

🎯 Back Poster – “6 Sponges for £1 – Prize Every Time!”

🔴 Objective: Reinforce the fun and reward aspect of the game.

🔥 Design Elements:

• Large, bold pricing ensures clarity.
• "Prize Every Time!" is repeated for emphasis—kids (and parents) love guaranteed wins!
• A structured, high-contrast layout keeps the message clear even from afar.

💡 Why It Works:

• Encourages repeat play—kids will want to try again for another prize.
• The design ensures quick comprehension, perfect for busy event footfall.
• A warm, friendly colour palette reflects the brand’s playful yet professional feel.

🎯 Printing & Final Execution

✔ Optimised for Event Use – The posters were printed on weather-resistant, high-quality material, ensuring they remained vibrant and professional throughout events.
✔ Increased Engagement – With clear messaging and fun visuals, more children were drawn to the activity, boosting participation.
✔ Stronger Brand Presence – The consistent branding and fun theme reinforced West Yorkshire Classics as the go-to for unique, interactive children's parties.

Final Thoughts

By balancing playfulness, clarity, and engagement, these posters ensured that event attendees instantly understood and wanted to participate. The strong branding and hero-themed design made the fire house game a memorable highlight at every event.

🔥 Want to make your event marketing stand out?

Let’s design something bold, fun, and effective together!